My Blog
Marketing Director Believes
"I Fucking Hate It" Is Sufficient Enough
Feedback On Agency's New Campaign.
ST. LOUIS— The Marketing Director of a local car dealership told sources today that he is satisfied with the feedback he gave his agency yesterday when presented with a new campaign. “I honestly don’t know what else I could have said,” noted William Craven, Marketing Director of Missouri Chevy Dealers Association. “If my agency can’t understand ‘I fucking hate it,’ then we clearly have a communication problem.” Agency representatives attempted to get Mr. Craven to elaborate in the meeting about what exactly he hated, but got nowhere. “You can’t just hate something without a very thoughtful, articulate explanation of what you hate and why,” said Senior Account Planner, Stephanie Moss. “I just don’t know where to go from here.” Said Mr. Craven in response, “Hey, here’s an idea, how ‘bout doing something I don’t fucking hate.” The agency is currently re-grouping on the campaign and have agreed to come back with a new campaign in a few weeks.
March 7, 2005