Led by copywriter Josh McFadden, a recent hire from J. Walter Thompson's Calgary office, this renegade band has caught fellow creatives and cleaning staff members alike off-guard by their willingness to "work as long as it takes," to produce work that is to their own personal satisfaction, even if that means "burning the oil" well past the traditional closing bell.

"Sure, we could follow the rest of the office out the door as soon as that clock strikes 5," said McFadden, "I'm sure our clients wouldn't mind at all. But sometimes, you have to push yourself for your own sake, just to see if that better way of saying "At a participating store near you" is out there. It's all a matter of pride."

While the Grey "night owls" have caused outsiders to question long-held beliefs that the agency was staffed by creatives who either lack the talent or motivation to work elsewhere, or who are simply more interested in earning vast amounts of "money" than winning One Show pencils, their actions have not been as well received within the hallways of Grey itself. Said veteran art director Hank Chittenton, "What the hell to these fools think they're doing? We've got a good thing going here, and the last thing we need is some group of high-minded yokels screwing it up. If they keep it up, pretty soon they may want all of us to stay late, and then what will the grandkids say when their parents tell them Grandpa won't be able to make it home in time to tell them a bedtime story because he has to rework a goddamn FSI?" He added, "Jiminy Crickets."

Despite such criticism, the "new breed" staffers appear undeterred. Said art director Jeanne McArthur, who is rumored to have worked a "weekend" during a recent new business pitch, "When I got into this business, I knew it wasn't going to be a cakewalk. The more time you put in, the better the work is. It's that simple. Plus, I got to meet this cute Dominican guy who cleans my office. If I hadn't been working late, that never would have happened. Life is funny that way."

Copywriter McFadden concurred, saying, "You won't have Grey to kick around too much longer, trust me.We're turning this place around. The work we've been doing lately, it's fucking awesome. Mobius award winning type stuff. Mark my words. It's all going to pay off soon."