|
|
Leo Burnett Employees Still Trying To Figure Out How To Pronounce ‘Publicis.’
CHICAGO— Reeling from their recent purchase by French conglomerate Publicis, employees at Chicago-based Leo Burnett are struggling to learn the correct pronunciation of their new owner. Said sr. account director Scott Meldhenson. “For the love of Christ, why couldn’t we have just sold out to Omnicom or Interpublic or some other faceless holding company with a name you can say without sounding like a snail-eating twit. Instead, I’m getting corrected by everyone from the receptionist to the caterer every time I try to say 'Pub-LY-sis.' Or is it 'Pub-lee-SEE.' Whatever. Let’s just choose a pronunciation and go with it.” Added copywriter Matt Adelson, “So long as my raise goes through and they don’t mess with my 401k, I'll call them whatever they damn well please. Fucking Frenchies.”
Prospective Client Bursts Into Laughter As Agency Explains Their Creative Process As "Idea Magic."
SAN FRANCISCO— With responses ranging from “That was freaking hilarious,” to “Stop, please make them stop. I’m dying here,” executives from Midway Games burst into uncontrollable hysterics after an account planner from J. Walter Thompson/SF described their creative process as being nothing less than “idea magic.” Said planner Paul Bering with a remarkably straight face, “What we do puts mere conjurers like David Copperfield to shame. We take a thought and turn it into an idea. And then we take that idea, and Alakazam! We turn it into a powerful campaign with mystical, magical properties, properties which would make Houdini or even the great Harry Blackstone stand and applaud.” Responded Midway’s Sharon Bocche, “At first I really thought he was kidding. But then they gave out these magic wands with their logo on them and I couldn't help but spew milk out my nose and all over the conference table. Idea magic. Pfft.”
Pizza Hut Hires Wieden & Kennedy In Effort To Make Advertising "Oh, What's The Word... Better?"
PORTLAND— “Why do we even need to explain this?” said Emma Fitzgerald, Director of Marketing for fast fooder Pizza Hut when questioned about the decision making process which resulted in the hiring of longtime Nike agency Wieden & Kennedy on a project basis. “They’re fucking Wieden and they said yes. That about sums it up.” When asked what they hoped to accomplish with the hiring, Fitzgerald rolled her eyes before replying, “Oh, I don’t know. Or maybe because it’s because their Nike stuff is about 1,000 times better than our current advertising. Do you think that might have something to do with it? Huh, do you think?” Representatives at primary agency BBDO/NY were said to have been surprised at the hiring. “I don’t know why they’d go to some agency in Portland when we offer so much right here,” said BBDO account director Cheryl Givens. “I mean, what sort of media matrixes can they give them that we can’t? And our food stylists are top notch. I don’t understand this at all, I just don’t.”
Kinka Usher Fails To Remember Copywriter's Name At Party Merely Days After Shooting Spot Together.
LOS ANGELES— Despite spending roughly four weeks on location producing a Nissan spot with acclaimed director Kinka Usher, TBWA/Chiat/Day copywriter Joel Wegner was disappointed recently when his “Kinka, my man!” greeting was returned with a quizzical “Oh, uh, hey there,” at an industry function. “He acted like he barely knew me,” said a puzzled Wegner, who later attempted to offer a high five to Usher, only to be “denied” when the director instead initiated a conversation with an unidentified large-breasted blond woman. “Maybe he had something in his eyes or something, because we became pretty tight on the shoot,” said Wegner, adding, “He’s my bud.” When later questioned as to his encounter with Wegner, Usher responded, "Hmm. Who was that again?"
|
|
