Former Wieden Staffer Annoyingly
Begins Every Sentence With "When
I Was At Wieden..."
MICHIGAN— Campbell Ewald Art Director Jeremy Richards isn't shy about letting co-workers know that he once worked at Wieden & Kennedy. In fact, says one anonymous CE staffer, "We're all getting a little tired of it. Great, you worked at Wieden. But now you're at Campbell, so shut the fuck up, already." Richards is unapologetic about mentioning his tenure with the Nike shop saying, "When I was at Wieden, it was okay to bring up where you've worked in the past. The people at Wieden, where I used to work, are totally cool with it. Unlike this place," When asked about Mr. Richards, W&K staffers sort of remember him "perhaps freelancing in the studio for a few months," but say he wasn't on staff nor was he ever really considered a creative there at all.

New Bozell Creative Director's
Optimism Lasts Just Three Weeks.
NEW YORK— After less than a month as Creative Director overseeing several Bozell accounts, Tom Hennig has significantly lowered his expectations. "I actually thought I could come in here and really have an impact on the work, but after being here a few weeks, I've realized that we pretty much suck," said Hennig. "Our clients are horrible, the account people are insane and the creatives are hacks. I don't know what I've gotten myself into," he added. Creative Department staffers were skeptical about Hennig's optimism for the shop. Said one staffer, "The guy gave some bullshit speech to all of us when he arrived about how we can do good work for any client if we put our minds to it. One meeting with our B of A client and now he's all 'this place blows.'"

One Show To Agencies: "No More
Fucking Steak House Ads."
NEW YORK— The One Club issued a statement this week urging agencies and creative teams to stop entering ads done for local steak houses. Nancy Darwaza, spokesperson for the award show, said, "look, we all know you can do really clever, funny ads about killing animals and how vegetarians can eat the lettuce, but for Chrissakes enough is enough." This comes as the One Club began receiving entries for the upcoming ad competition. Ms. Darwaza went on to say that the show is considering a ban on steak house ads. "For crying out loud, I could win an award for a steak house ad. It's not that difficult," she said.

J. Walter Thompson Announces
Shift In Focus From "The Work" To
"The Money."
CHICAGO— At a recent worldwide agency confab, ad giant J. Walter Thompson said it will no longer be all about "the work" but rather, would be shifting its focus to "the money.' CEO Peter Schweitzer told JWT management that "it's time we start raising the bar in profits and stop thinking about doing good work." Mr. Schweitzer said that doing great work is fine, "as long as we can make a shitload of money in the process." JWT offices all over the world will begin looking for ways to be more profitable at the expense of winning awards immediately. "I think our account people and strategic planners will be extremely excited about our new approach," he added.