"I've finally sobered up." -The Editor (FULL TEXT)
New Burger King Work Lives Up To McCann Axiom, "Truth Well Told."
NEW YORK— Living up to the mantra which has so successfully guided their adverting efforts for nearly a century, McCann-Erickson's latest work for Burger King is funny because it's so very true. "We're just talking the kids' language," says McCann spokesman Dan McCarron. "In focus groups, they were always playing pranks on one another, like stealing a bit of each other's burger as soon as someone turned their head. So we turned that into a spot." In future spots, typical "Generation X-ers" will be seen sharing further good natured banter and burger enjoyment just as they do in real life. All of which sounds "truly" hilarious.


Donny Deutsch Right Again.
NEW YORK— For the sixteen-hundred and twelveth time since assuming the mantle of the eponymously named Deutsch Advertising, agency CEO Donny Deutsch was absolutely correct in determining which new Mitsubishi advertising concept was best suited to both reaching its intended audience, and selling cars. Uttering those words creatives long to hear, "that one's a winner," the television concept, in which a car speeds down the road accompanied by the rocking beat of contemporary electronic music, was green-lighted for production. According to an industry expert, "Mitsubishi dealers nationwide would be advised to start staffing up now. When this one hits the airwaves, you're going to be beating them off with sticks, folks!" And rightly so.


Pepsi Ads Just Keep Getting Funnier.
NEW YORK— Proving the only thing more humorous than a Pepsi ad is the next Pepsi ad, BBDO/NY has broken new grounds in funny with their latest effort, which features that sexy Britany Spears and a priceless reaction by former Presidential candidate and renown viagra user Bob Dole. Seeing the young Ms. Spears gyrating on screen, Mr. Dole has to calm his equally aroused dog down, uttering a deadpan, "easy, boy." Airing during last week's Oscar broadcast, it easily overshadowed the proceedings themselves, making rumored funnyman Steve Martin seem positively humorless by comparison. Way to go, BBDO!


America Just Can't Get Enough Of
Those Crazy Talking Animals!
LOS ANGELES— Whether it's talking dogs, pigs or cows, if there's one thing American television audiences can't get enough of, it's those wacky talking animal pitchmen! Going behind the scenes at a recent "California Milk Advisory Board" commercial which features a endearing conversation between an elderly cow and her irrepressible grandchildren, we learn that contrary to popular opinion, the animals aren't actually taught to speak like humans. Rather, hundreds of thousands of dollars are spent to animate their mouths, and then a human's voice is later dubbed in. But does America care? No way! They just want to see more talking animals. Are you listening, Madison Avenue?
To begin, let me just say I've loved this campaign since day one. Of course, what's not to love? A campaign that features dynamic red vehicles, an authoritative spokesman, and a message that really speaks to the consumer who's looking for something different than the offerings of this nation's other, more successful, carmakers, is right in so many ways, it's hard to know where to begin.

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